elara

Care that feels like you.

Meet elara. Calm, beautifully made care for the everyday. It begins with one beechwood brush and one small ritual.

Meet the brush Our ritual

More rituals are on their way.

Glow Serum · Daily Cream. Coming soon.

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The Brush

01 / Detangling Paddle

A gentle way through.Designed to be held, not hidden.

An oiled beechwood handle, flexible ball-tip pins and a soft cushion. Made for wet and dry hair, and for the slow minutes in between. Made in Türkiye.

Oiled beechwood handle · flexible ball-tip pins · natural rubber cushion

Discover the set
Item
elara Detangling Paddle [CONFIRM final name]
Handle
Beechwood, natural colour, oil finish (no paint, no dye) [CONFIRM oil vs lacquer]
Mark
Personal sun, laser-engraved on the handle
Pins
Flexible polyamide pins with ball tips, 20 mm, 160 pins [CONFIRM rounded tips]
Cushion
Natural rubber pad with air hole (by design) [CONFIRM]
Pad size
119 × 83.5 mm
Total length
248 mm
Weight
approx. 105 g (shipping weight; confirm net) [PLACEHOLDER]
Use
Wet and dry hair
Care
Remove loose hair after use; wipe with a damp cloth; do not soak [CONFIRM]
Latex notice
Contains natural rubber latex. / DE: Enthält Naturlatex. [CONFIRM if natural rubber]
Origin
Made in Türkiye
Where to buy
Amazon.de target listing [PLACEHOLDER: live listing]

Our Ritual

02 / Pace

Ritual, not routine.

No steps to follow, nothing to perfect. Start at the ends, work upwards, and take your time. Two quiet minutes that belong to you.

Philosophy

03 / Modern Muse

Care that feels like you.

01Confident

Visible through colour and type; no cliché codes.

02Honest

We name materials, not miracles.

03Personal tempo

Care moves in your rhythm; the personal sun holds the centre.

About

04 / Story

Care tools made for your own pace.

elara is a Modern Muse care brand. We turn everyday hair care into a calm, personal ritual, starting with an oiled beechwood detangling paddle meant to be used gently, at your own tempo.

[PLACEHOLDER: founder story, 3 to 5 sentences, written with the founder when ready.]

Contact

05 / Say hello

Say hello.

Questions, collaborations, press or retail enquiries. We'd love to hear from you.

Email
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Instagram
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06 / Launch

Glow Serum · Daily Cream. Coming soon.

Sign-up is a preview. Consent is not stored yet; double opt-in will be required at launch.

Product safety

07 / GPSR

Manufacturer: ELARA KOZMETİK VE KİMYA DIŞ TİCARET LTD. ŞTİ., Sarıyer/İstanbul, Türkiye.

[PLACEHOLDER: full postal address, email]

EU responsible economic operator: [PLACEHOLDER: name, address]